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怎样看待喷泉工程行业的竞争与发展?

怎样看待喷泉工程行业的竞争与发展?首先我们需要研究下喷泉工程行业的发展方向探索。

How to view the competition and development of fountain engineering industry? First of all, we need to explore the development direction of fountain engineering industry

近年来民众的生态意识、环保意识是愈来愈被人们接受和认同的观念。城市的发展规划也对城市建设提出了更高的要求。中国的城镇建设也为城市景观工程带来了广阔的市场前景。在“无水不成景”的思想认识下,喷泉工程行业的前景应该毫无疑问会很看好。未来的前景虽说值得期待,但又为各喷泉企业提出了一个挑战性的课题。如何在趋于白热化的竞争中有效地把握市场以保持不败之地,我想这是喷泉厂家都在思考的问题。

喷泉工程效果图

In recent years, people's ecological awareness and environmental awareness are more and more accepted and recognized by people. Urban development planning also put forward higher requirements for urban construction. China's urban construction has also brought a broad market prospect for urban landscape engineering. Under the thought of "no water, no scenery", the prospect of fountain engineering industry should be no doubt very optimistic. Although the prospect of the future is worth looking forward to, but also put forward a challenging topic for the fountain enterprises. How to effectively grasp the market in the hot competition to remain invincible, I think this is the fountain manufacturers are thinking about the problem

首先我们要了解喷泉工程市场的竞争主体:

1、喷泉工程行业内部,曾经广阔的喷泉水景市场孕育的许多同行企业。

2、以园林、市政、灯光等企业为代表的其他行业的企业,包括资金实力雄厚、起点很高的上市企业。

3、美誉度高、实力雄厚的境外企业。

以这三大主体的竞争态势为主,加上其他一些新兴行业构成了当今多足鼎立的喷泉市场局面。

First of all, we need to understand the main competitors in the fountain engineering market:


1. Inside the fountain engineering industry, many peer enterprises were bred by the once vast fountain waterscape market.


2. Enterprises in other industries represented by garden, municipal and lighting enterprises, including listed enterprises with strong financial strength and a high starting point.


3. Overseas enterprises with high reputation and strong strength.


从市场发展趋势上看,园林绿化、市政、灯光、文化等企业对市场的占有处于逐步上升地位,已经对传统的喷泉业造成了巨大的压力。喷泉业无国家评定系统的现状又使其他诸多行业资质成了评标的参考,加之喷泉行业现有技术过于低端和单一,愈来愈多的行业参与到喷泉市场的分割。在没有核心竞争力的情况下,大量的喷泉项目向喷行业以外的行业流失。

From the perspective of market development trend, landscaping, municipal administration, lighting, culture and other enterprises occupy a gradually rising position in the market, which has caused great pressure on the traditional fountain industry. There is no national evaluation system for the fountain industry, so that many other industries have become a reference for bidding evaluation. In addition, the existing technology of the fountain industry is too low-end and single, and more and more industries are involved in the segmentation of the fountain market. In the absence of core competitiveness, a large number of fountain projects to the spray industry outside the industry loss.

喷泉工程效果图

同时,国外诸多知名水景喷泉企业已经大张旗鼓、高价位进入了国内市场,在国内还没有成熟品牌企业与之抗衡的今天,那些具有影响力的大型工程项目的蛋糕全部落入了境外企业囊中。天价请来的国外同行,将最新的技术和创意应用到工程项目中,不仅赚取了高额利润,更赚足了广告,国内的水景业与国外企业竞争的可能变得更加渺茫。

At the same time, many well-known foreign water fountain enterprises have entered the domestic market with great fanfare and high price. Today, there is no mature brand enterprise in China to compete with it, and the cake of those influential large engineering projects has all fallen into the bag of foreign enterprises. Foreign counterparts invited by sky-high prices apply the latest technology and creativity to engineering projects, which not only earn high profits, but also earn enough advertising. The possibility of domestic waterscape industry competing with foreign enterprises becomes even more remote.


至此,国内喷泉工程行业之间还在延续的无序竞争显得多么的无奈和可悲。当然,竞争从无序直到相对有序这一过程是任何一个行业发展的必由之路。但是,无序的竞争过后也将带来市场的规范化与经营的科学化。那么我们怎样才能在规范化与科学化的发展方向中与时俱进,脱胎换骨,怎样使企业从无序的价格竞争中华丽转身转变成管理与技术的竞争,在行业的竞争中脱颖而出。首先,我们应把握未来市场的核心命脉。所有竞争最终将体现到直接的专业性竞争中。喷泉项目不同于其它产品是它所含的特有的专业技术性和艺术性。正是专业技术性和艺术性构成了喷泉与其它工程的分水岭。之前,喷泉产业经历的是喷泉作为普通产品性价比的竞争,对其艺术的要求只体现在模糊状态的认识上,艺术内涵基本上不作为喷泉企业之间的竞争力。

So far, the disorderly competition between the domestic fountain engineering industry is still in the continuation of how helpless and sad. Of course, the process of competition from disorderly to relatively orderly is the only way for the development of any industry. However, after the disorderly competition will also bring the standardization of the market and scientific management. So how can we keep pace with The Times and transform ourselves in the standardized and scientific development direction? How can we make the enterprise turn magnificently from disorderly price competition to management and technology competition and stand out in the industry competition? First, we should grasp the core lifeblood of the future market. All competition will ultimately translate into direct professional competition. Fountain projects are different from other products because of its unique expertise and artistry. It is professionalism and artistry that separates the fountain from other projects. Before, the fountain industry experienced the fountain as a common product cost performance competition, the requirements of its art is only reflected in the understanding of the vague state, the artistic connotation is basically not as the competitiveness between fountain enterprises.


随着市场对喷泉的认识水平进一步提高,构件成本范畴的竞争将必然逐步淡出,艺术创意和技术创新,将成为竞争中的主要元素。因此,要在下一步的竞争中保持不败地位,则必须真正把握市场赋予喷泉工程新的理念属性。艺术性创意和技术创新必将是喷泉产业下一步发展的核心命脉。并将直接体现在项目对碰的竞争中,市场对喷泉作品的需求随着人们对喷泉认识的提高。艺术内涵已经被摆到重要的位置上。艺术对喷泉生存的决定作用在各个喷泉工程的招标活动中逐渐明晰。这是市场对喷泉行业发展提出的要求,也是喷泉企业发展所必须把握的方向。创新技术和知识产权是企业技术实力的具体体现。毫无疑问,拥有更多知识产权将会在未来的竞争中起关键性作用。

With the further improvement of the market level of fountain understanding, component cost category competition will inevitably fade out, artistic creativity and technological innovation, will become the main elements in the competition. Therefore, in order to maintain an invincible position in the next stage of competition, we must truly grasp the new concept attribute given by the market for fountain engineering. Artistic creativity and technological innovation will be the core of the next development of fountain industry. And will be directly reflected in the competition of the project to touch, the market demand for fountain works with the improvement of people's understanding of fountain. Artistic connotation has been placed in an important position. The decisive role of art in fountain survival is gradually clear in the bidding activities of various fountain projects. This is the market for the development of fountain industry requirements, fountain enterprises must grasp the direction of development. Innovative technology and intellectual property rights are the concrete embodiment of an enterprise's technological strength. There is no doubt that owning more intellectual property will play a key role in the future competition.

其次,任何喷泉设备厂家的未来都建立在高品质制作工的基础之上。无论是在艺术创意还是技术创新,无论从哪种需求出发。制作工艺水平的不断提高和同步发展才能推进企业的总体进步企业的发展壮大,人才是其最终的决定因素。如果企业的人才处在一个较低的水平,那么企业总体水平也不可能有多高人才的的问题将是制约企业发展的最大阻力,或成为企业发展的强劲动力。因此。企业要获得跨越式发展,必须集聚和发挥精英人才的优势。

喷泉工程效果图


Secondly, the future of any enterprise is built on the basis of high-quality production. No matter in artistic creativity or technological innovation, no matter from which kind of demand. The continuous improvement and synchronous development of the production technology level can promote the overall progress of the enterprise, the development and expansion of the enterprise, talent is its final decisive factor. If the talents of an enterprise are at a low level, the problem that the overall level of the enterprise can not have a high level of talents will be the biggest resistance to the development of the enterprise, or become a strong driving force for the development of the enterprise. So. To achieve leap-forward development, enterprises must gather and give full play to the advantages of elite talents.

喷泉市场的需求推动了喷泉工程行业的发展,水景喷泉将有着较大的应用空间它应用的领域更宽广,在此时机我们更应顺应市场的需求,及时地应对新的情况进行自我调整,学习国外同行先进的设计理念和产品质量稳定可靠的长处,正确积极的看待喷泉工程行业的竞争与发展。、不断创新,有鲜明的个性,避免简单的重复,注重产品和作品的质量和服务,进一步提高产品和作品的科技含量和技术、经济指标。搞好技术和产品的储备。喷泉工程在今后的城市建设中会发挥着更大更好的应用前景。

Fountain in the demand of the market to promote the development of fountain of engineering industry and waterscape fountain will have larger application space it wider application fields, in this time we should conform to the demand of the market, timely response to the new situation to adjust, learn foreign counterparts of advanced design idea and the advantages of stable and reliable product quality, Treat the competition and development of fountain engineering industry correctly and positively. Continuous innovation, distinct personality, avoid simple repetition, pay attention to the quality and service of products and works, and further improve the technological content and technical and economic indicators of products and works. Do well in technology and product reserves. Fountain project will play a greater and better application prospect in the future urban construction.




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联系人:杨经理
电话:18968073819

座机:0571-88683679

邮箱:824452560@qq.com

地址:浙江省杭州市余杭区闲林镇钱家岭8号

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